The ugly truth about some affiliate programs

Search Engine Optimization (SEO)

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A fancy way of saying “making your site search engine friendly”. Search engine optimization is typically difficult to do on your own, especially given the increasing complexity and differences among all the search engines. Two important factors that rank highly in all major search engines are Link Popularity (how many websites – and how highly ranked those sites are – link to you) and relevant content (how pertinent information on your website or a particular Web page is to a search).

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